Being amongst the biggest physical and online outdoor clothing, equipment & lifestyle stores in the UK, Outdoor Look was in need of a brand repositioning to help them achieve their future goals.
With a complete change of the look and feel, along with a brand new modern and responsive website the goal was achieved, a refreshed ecosystem to support their growth was born.
The new concept represents their audience, it's young, modern and adaptable. The inspiration was nature itself, with its perfect balance and unity, a contemporary brand was created.
CREATIVE DIRECTION / BRANDING / ART DIRECTION / UX & UI DESIGN / ADVERTISING