Perfection is achieved not when there is nothing more to add, but when there is nothing more to take away.

Antoine de Saint Exupéry

Cristiano Andrades is a London based Brazilian creative director and designer who believes that occasionally talking in the third-person is an acceptable, necessary evil.

He believes creativity is all about looking for the right questions instead of looking for the right answers along with team work to be essential if we are trying to create good communication. Also, if we are not having fun, we’re probably doing something wrong.

With 12 years of experience in advertising, graphic and interactive design, Cristiano's skills set relies on exceptional understanding of human-computer interaction, typography, design direction and branding. With a background in UX/UI, development and branding, Cristiano is a hands-on senior creative who is not afraid of the daily chores, in fact he loves it, it is what drives him every day to think, to solve problems and to get things done.

He is always willing to go the extra mile and to walk the talk. If you are not ready to be wrong, you are not ready to be original.